With the challenge of a limited budget and the task to drive traffic and sales to Weekday.com, we knew that we had to do something different. Our solution was to bring Weekdays store to where the customers are, instead of the other way around. We selected four ambassadors who got to curate their own unique digital pop-up store where all items where selected by them, shot on them and where the store was placed on their platform during a limited time. The pop-up stores were then spread through the ambassadors and Weekdays social media channels.