Snapchat Preparties

How do you make an American beer brand relevant to the Swedish consumer and get top of mind awareness? We tapped in to the Swedish habit of pre-parties and and gave five ambassadors with big social media followings, the opportunity to create the pre-party of their dreams. The only catch was that they had to invite their fans, through their social channels, and air the pre-party live and unedited on Snapchat.