MILLER

Snapchat Preparties

How do you make an American beer brand relevant to the Swedish consumer and get top of mind awareness? We tapped in to the Swedish habit of pre-parties and and gave five ambassadors with big social media followings, the opportunity to create the pre-party of their dreams. The only catch was that they had to invite their fans, through their social channels, and air the pre-party live and unedited on Snapchat.