The Invisible Tie

Challenge: Create a campaign that supports Etons collaboration with Movember

Solution: Etons customers are usually successful, loud and proud men. But with health issues, it’s usually something that they keep very quiet about. To spark the conversation we created The Invisible Tie. An entirely invisible tie worn like regular tie with a unique tie-bar. The story and content travelled through fashion press, fashion influencers and social media content to men across the world

Results: The campaign reached 81% of it’s 12 month goal within the first 45 days and The Invisible Tie became Etons most sold tie throughout their 90 year old history