Eton - Be a new gentleman
Starting from a new brand strategy and brand identity we created for Eton, we now create communication that is fit to make them the world´s leading premium shirt maker. Our main focus is to package their wide range of fashionable products and their diversity in style, in a way that makes more gentlemen around the world discover Eton´s premium quality products. We do this to great success by portraying different styles, closets and products in a vast seasonal bank of content assets and campaigns. These are produced to work in all relevant channels including in-store, social media, PR, the e-com environment, expos like Pitti Uomo and bought media channels.