Green Friday

CDON.COM was – and still is – the biggest online retailer of CDs and DVDs in the Nordics. But over the past decade the company has expanded their business into a full-blown online department store, selling more than 12 million different items. 

Together with CDON we developed the concept Green Friday. A day much like Black Friday but with one major difference – You can only find it at CDON.COM. We used the day to not only achieve a huge sales peak in an otherwise slow time of the year, but to also create awareness about the wide range of products for sale at CDON.